ways in which the rhetorical appeals work, we must first understand what rhetoric. The rhetor can make pathetic appeals to an audience's feelings of love, pity, fear, and perhaps anger. (This may or may not be applicable.) How will it work? . "Fear" will be felt if the audience can be made to imagine what they would feel like in that homeless victim's place. This statement combines all three appeals: Extrinsic ethos: the rhetor-a doctor-is an expert on the subject Pathos: attempting to make the audience feel fear Logos: using the strategy of "Cause or Consequence" Summary Let's review what we covered above: Rhetoric is defined for our purposes. Ethos The use of ethos is called an "ethical appeal." Note that this is very different from our usual understanding of the word "ethical." "Ethos" is used to describe the audience's perception of the rhetor's credibility or authority. Faith learning community, in the way of Jesus, St Josephs Catholic High School aspires to respect and celebrate the dignity of all. Logos : The rhetor attempts to persuade the audience by the use of arguments that they will perceive as logical.
Example: In the second presidential debate of 2008, Senator John McCain emphasized his own good judgment in this way: "And I am convinced that my record, going back to my opposition from sending the Marines to Lebanon, to supporting our efforts in Kosovo and Bosnia. "Anger" will be felt if the audience realizes how little has been done by those who are resonsible for helping. Acknowledge Valid Parts While national ID cards could lessen a person's anonymity and privacy, Counter Argument this is a small loss that would be offset by a great increase in personal security. The rhetorical appeals are the three elements to the art of persuasion as defined by Aristotle ethos : The rhetor is perceived by the audience as credible (or not). Example: 4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum (Trident Gum advertisement ). Example: Global warming is caused by greenhouse gases being produced by humankind. At the other extreme, let's say you're that hypothetical English professor, and you speak with confidence and use all of the correct sports-based terminology.